Customer Relationship Management (CRM)

Live Instructor-Led Customer Relationship Management (CRM)

Aims

To provide participants with the skills, knowledge and competencies required to effectively create, develop, and manage a variety of commercial relationships. Explain the importance of appropriate relationships with customers and clients and how to leverage the relationship to the benefit of both parties.

Target Audience

This “Live” instructor-led course is designed for those who have direct or indirect responsibility for the effective management and development of commercial relationships across a wide range of customers and clients, within a category group. This could include end users, technical experts, commercial managers, proponents, project managers, finance, internal customers, and other key stakeholders who need to collaborate to effectively manage commercial relationships with Customers. This could also include those seeking a refresher in this subject.

Learning Outcomes

By the end of the programme, participants will be able to:

Understand the basic concepts of managing commercial relationships
Utilise a range of CRM tools and techniques to establish the most appropriate type of relationship, including the DPSS web application
Appreciate the commercial importance of effective relationship management and its added value to the business
Appreciate the link between contractual terms and relationships
Develop appropriate relationship strategies and plans to ensure continuing development

Course Delivery Options

Classroom Delivery

Research shows that some professionals prefer physical classroom courses. These are held at our training centre in London (or at the client’s venue). Participants will enjoy the benefits of the physical classroom experience delivered by our Subject Matter Expert. They will be able to collaborate with fellow participants, ask questions, discuss case studies, current commercial challenges, and practical insights. They will also benefit from coaching, exploring solutions, and generally interacting in the classroom environment.

Our Delivery Team

They will be able to collaborate with fellow attendees, discuss case studies, ask questions and generally interact in the live-streamed event.

Course duration: 2 days

Course dates: 7th to 8th October 2026

Course times: 09.30 to 16.00

Course fees: TBC

This course is also available as an in-house tailored event for individual organisations Learn more

Discounted rates available for self-funding participants (terms apply)

If you require more details or wish to register for this course, please contact admissions@dpss.co.uk

Virtual Delivery

Research also shows that other professionals prefer live-streamed tutor-led events via the Zoom/Teams platforms. This is sometimes due to the logistics of attending training room events. The number of participants will be limited to ensure an effective and enjoyable learning experience. Our Subject Matter Expert will deliver the course. Participants will be able to collaborate with fellow participants, ask questions, discuss case studies and current commercial challenges and gain practical insights. They will also benefit from coaching, exploring solutions and generally interacting in this virtual classroom event.