Live Instructor-Led Introduction to Client Account Management
Aims
This course is designed to enable those involved in client account management to understand the importance of effective commercial management and its impact upon the bottom line, risk and sustainable commercial contracts. To appreciate the commercial impact of participants’ operational decisions and actions when dealing with clients. Explore opportunities to improve commercial performance and build margins.
Target Audience
This course is designed for all those who are account managers or supporting roles. These could include client relationship managers, customer account managers, contract administrators, customer success managers, escalation managers and commercial contract managers
Learning Outcomes
By the end of the programme, participants will be able to:
- Be aware of the importance of profit to sustain the business
- Appreciate the importance of the relationship between the technical teams and the commercial managers
- Be aware of the legal aspects of commercial management. Understand the key elements of a legally enforceable agreement
- Appreciate the various types of commercial contracts and terms, and formation.
- Understand the concepts of KPI/SLA’s and deliver them at viable costs. Manage relationships with customers and stakeholders


